CableNET is a showcase for content and services that cable customers may see and experience in the near future. Its objectives:
- To emphasize broadband content, services, and applications with technology as an enabling tool.
- To demonstrate innovations in content and services.
- To demonstrate the benefits of new broadband services to public officials, the media, the financial community, and others interested in the future of cable television.
- Technology Showcase
- Next Generation Services
- Logistical Support
- Attendees
CableNET celebrated its 15th anniversary in 2007 as an educational technology showcase designed to highlight a wide variety of next-generation broadband technologies and services that cable operators are expected to deliver to consumers in the near term. Poised at the leading edge of cable broadband technology exhibits, past CableNETs have showcased early generations of interoperable cable modems, voice over Internet Protocol (VoIP) and advanced interactive digital video technology prior to consumer market deployment.
The CableNET exhibit emphasizes next-generation broadband content and applications with technology as an enabling tool; demonstrating innovations in products and services including advanced VoIP; and highlighting the benefits of the industry's cutting-edge broadband services.
For exhibitors, CableNET provides key logistical aspects of a trade show booth while at the same time providing high profile exposure to industry VIPs. CableNET® gathers together demonstrations by companies from various industries as part of what is a huge educational exhibit. These demonstrations run over a hybrid fiber coax network provided by CableNET. And, in addition to traditional HFC-based technologies, other imaginative concepts in wireless solutions or hybrid approaches are exhibited. Overall, the content, services, and applications demonstrated are identifiable as improving the lives of cable customers.
CableNET is a turnkey demonstration opportunity. CableLabs provides the booth design and construction, demonstration pedestal, equipment rack space in a designated headend location, identification signage, printed CableNET demonstration guide, all electrical, Internet and cable connections to demonstration pedestals within CableNET, security coverage outside of show floor hours, three in-booth conference rooms that vendors can book for private meetings through show hours. Additionally, each vendor is provided with up to five (5) Exhibitor Staff badges for entrance onto the show floor. CableNET allows vendors to book demonstration space and make plans to simply arrive at the show site with their demonstration equipment. CableLabs handles all the booth planning and logistics, making CableNET an ideal plug-and-play demonstration opportunity. The cost for each demonstration pedestal within CableNET is $11,500 (discounted to $8,500 for vendors who are contracted direct with The Cable Show for booth space on the main show floor—proof of contracted space required in order to receive discounted CableNET pricing).
In addition to the cable industry, other industries heavily represented at the convention include television networks, telecommunications, satellite communications, computer manufacturers, consumer electronics and suppliers of new services that can be offered such as interactive service, gaming, shopping, and video-on-demand.
The attendees include top executives of the national multiple system operators (MSOs) and independent cable systems; cable programming networks; telecommunications companies; hardware, software, and middleware suppliers; bankers; financial analysts and the communications media.
- High Profile Venue
- Venture Capital Connection
- VIP Tours
Participation in CableNET assures high visibility with members of the national and international media, as well as senior decision-making executives from the top North American cable operating companies, members of the analyst community, and public officials.
There's also possible exposure to venture capital (VC) opportunities through a panel that is part of The Cable Show's public agenda and which is organized by CableLabs and key technologists from its member companies.
CableNET participation provides tremendous value and opportunity for those companies that may not be traditional cable industry suppliers, as well as those companies that are traditional suppliers.