cablenet press release policy

All press releases related to or referencing CableLabs®, its projects, CableLabs’ certified/qualified products, CableLabs’ non-certified/qualified products, products based on CableLabs’ specifications, or quoting CableLabs employees MUST be reviewed 7 working days prior to their release by:

Mike Schwartz
SVP, Communications
CableLabs®
E-mail: Mike Schwartz
303.661.9100

1. Trademarks: All press releases referencing CableLabs, its projects, certified/qualified products, non-certified/qualified products, or products based on CableLabs’ specifications must cite CableLabs’ trademarks according to the CableLabs Trademark Guidelines.
2. Penalties: If your company does not clear your press release with CableLabs, you could, without limitation, be subject to any/all of the following penalties:
1. No CableLabs quotes in your press releases or your customers’ press releases for six months;
2. Cannot use “CableLabs Certified/Qualified” or “based on CableLabs specifications” for six months;
3. Notification of your company’s counsel with CableLabs’ concern about misleading statements; and
4. Notification of the Federal Trade Commission (FTC) or the U.S. Securities and Exchange Commission (SEC) with CableLabs’ concern about misleading statements.
3. Press releases/statements that do not comply with CableLabs’ guidelines:
1. Mislead the industry saying that the product is more than the specification(s).
2. Bridge the product to future certifications/qualifications.
Examples: statements that do not comply with CableLabs’ guidelines:
1. “With product X, we alone can offer cable operators interactive service.”
2. “Product X is the first OCAP-deployed product in the field.”
4. Press releases/statements that comply with CableLabs’ guidelines:
1. Have been approved by Mike Schwartz, SVP, Communications, CableLabs;
2. Cite trademarks according to CableLabs’ guidelines;
3. Identify the wave in which the vendor participated;
4. Cite the product model #;
5. Identify whether the product was “certified” or “qualified”; and
6. Cite products that have been designed according to CableLabs’ specifications using the phrase “based on the XYZ CableLabs Project specification.”
Examples: press releases/statements that comply with CableLabs guidelines are:
1. “The xyz product joins a growing family of ABC Company’s DOCSIS® 2.0-certified voice and data products. In addition to the xyz-line of products, ABC also has achieved DOCSIS® 1.1 qualifications for the xxx cable modem termination systems and xxx CMTS.”
2. “Company ABC will be showing its xyz product based on the CableLabs XXX specification at the yyy show in December.”
5. Definitions:
1. Certification: Product complies to the specification as determined by the Certification Board for Retail Sale.
2. Qualification: Product complies to the specification as determined by the Certification Board for MSO Purchase.
3. Wave: CableLabs scheduled time when vendor-submitted product is to be tested.
If you have questions about your press release, please e-mail Mike Schwartz or phone 303.661.9100.